Design, held to one standard —
does it feel like home?
I'm Tamar Perry. I work across interiors, drafting and branding because I believe the best projects are considered from every angle — a room, a room's plan, a mark, a bottle, a screen.
Tamar Perry is an Israeli-born, multidisciplinary artist and designer based in Sydney. Led by an independent, curious and creative nature, she left Israel at a young age to seek inspiration and adventure in new surroundings, and her bold, intentional use of texture, colour and light echoes years of international travel and immersion in the cultural aesthetics of the countries in which she has lived and worked. Tamar has spent the past two decades based in Australia, developing an impressive range of technical skills across multiple industries, initially practising as a graphic and web designer and establishing her own firm, Newgroup Marketing, before going on to study interior design and work for FJC. Throughout her career she has established a global network of industry connections spanning concept to manufacturing, with a natural ability to listen to clients and engage with a high level of detail to meet their vision across projects involving multiple stakeholders. Her artistic nature and instinctual understanding of space, combined with extensive practical experience, allow her to create innovative and inspiring designs, enabling clients, whether through visual branding or interior design, to feel the flow of energy in the work, find joy in the process and share pride in the final product.
A few things I hold to.
Warmth over trend
Trends date. Good proportion, honest materials and warm light don't. I design for how a space or brand will feel in ten years, not ten minutes.
Restraint is a decision
Minimal doesn't mean empty. Every choice is made on purpose, and everything without a purpose is removed.
One studio, every detail
Because I work across interiors and branding, nothing gets lost in translation between "the design" and "the brand." It's one point of view, carried through.
How a project unfolds.
Discover
A conversation about how you live, work or want your brand to be perceived — the honest brief behind the brief.
Design
Concepts grounded in mood, material and narrative, refined together until it feels unmistakably right.
Detail
Drawings, specifications and production-ready files — the unglamorous work that makes the glamorous part possible.
Deliver
On-site coordination or production oversight through to completion, styling, and a final walkthrough together.